Podcasting: Is Apple the New RCA? - NBS






 

 

Podcasting: Is Apple the New RCA? - NBS

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M3NF
08-Jun-2005, 07:41 PM
Apple sees itself as the central company in the podcasting movement. On Monday, CEO[/url][url="http://search.news.yahoo.com/search/news/?p=Steve+Jobs"] Steve Jobs (%22http://search.yahoo.com/search?p=%22Steve+Jobs%22&fr=yqovly4%22) demonstrated new features in the company's upcoming iTunes technology to support podcast subscriptions.
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He indicated the iPod also would be optimized for it in future releases. Jobs called podcasting the new "radio," and, according to many industry observers, he might be surprisingly close to the mark.

Still Very Early

One key aspect of the podcasting movement -- which is to take live radio shows and make them available for download to mobile players immediately after they air -- is that it appears to be too early to identify any significant money-oriented trends.

Business models associated with the podcasting movement have yet to go through the trials and errors that inevitably change the landscapes of a nascent industry.

But podcasting has made an impression on industry research firms, which have assigned analysts to cover the area even before any profits trickle in. "It's still very early," said Yankee Group analyst Su Li Walker.

There are several key components to podcasting, she said. "It's not just the people posting podcasts, but the aggregators and readers coming into play. They're all developing their own business models, which at this point seems to revolve around advertising."

Walker believes the company will continue to build on its foundation of iPod and iTunes technology, as well as its innovations in music licensing. "You can't stand still," she asserted. It would not be surprising to her to see Apple build a major podcasting network.

Steve Jobs vs. David Sarnoff

There are plenty of reasons why Apple is not like RCA, the technology firm that got into the content business to sell its hardware. But there are indeed a few parallels between the two companies. One is the quest for technological growth and innovation amid the chaos of new technologies.

There was plenty of vaporware in RCA's day, but David Sarnoff, who ended up leading the company, rose quickly to guide it through an ugly political landscape.

Sarnoff himself provided plenty of ugliness, but he was a genius innovator who controlled the development of television and FM radio and is widely credited as being a father of broadcasting. Like Jobs, Sarnoff's core competencies covered a larger area than the average business leader.

Steve Jobs already has helped develop what is arguably the best personal computer in the world as well as an advanced operating system. He has organized an animation movie studio that has produced some of the biggest box-office hits of all time, and made an unprecedented deal with the music labels to sell songs over the Internet.

The promise of Jobs to make Apple the dominant player in podcasting should not be taken lightly.

Taken From Yahoo News.


I got to say thou its looks really intresting future there in podcasting.
Whats your views.